Big-agency budgets aren\'t the only way to win. Here\'s the lean playbook we run with our smaller clients.
- 50% on Meta & Google ads (PKR 15,000)
- 20% on a freelance content creator (PKR 6,000)
- 15% on email/WhatsApp marketing tools (PKR 4,500)
- 15% kept as a test budget for new channels (PKR 4,500)
Track CAC weekly. If a channel is below your target CAC, double its budget. If it\'s above, kill it. That\'s the entire system.
